One of the most time consuming parts of any sales team is having to run ads on Facebook or Instagram and manually copy lead info into your CRM. Using Make.com, you can integrate all new Meta leads right into Odoo CRM, without ever having to open a spreadsheet. The process is explained step-by-step in this guide. 

Why Connect Meta Lead Ads with Odoo CRM?

Every second with your Facebook or Instagram lead form is precious. The sooner your sales team pursues the sale then the better the opportunity will be to close the sale. However, if leads are left to sit in Meta’s ad manager and have to be exported manually, you are wasting time and revenue.

This can be resolved by using Facebook Lead Ads and Odoo CRM to connect them together using Make.com, which automates the whole transfer of leads. As soon as a new lead fills your form, Make.com seamlessly ingests it and generates a new record in your Odoo CRM Pipeline. No manual data entry, no lost leads, no delays.

Such automated lead management is particularly useful for marketing agencies and real estate companies, e-commerce brands, and anybody with a large advertising campaign.

What is Make.com and How Does It Work?

Make.com (previously known as Integromat) is a visual no-code automation platform that links thousands of applications using automated processes known as scenarios. No coding required – just drag and drop modules to specify the actions to take when a particular event triggers. 

It is the connection between Meta Lead Ads and Odoo CRM, monitoring for new leads and automatically transferring the information to your CRM.

this image show how to Create your own workflow

Understanding Triggers, Actions, and Scenarios

The three core concepts are the foundation of a Make.com scenario. The trigger is the starting event that will initiate the workflow (in this case a new lead submission in Facebook Lead Ads). The action is a response that Make.com takes, for example, adding a lead in Odoo CRM. That’s where mapping comes in – how you link the two; what field in Make.com to what field in CRM.

This no code workflow builder allows anyone to setup the entire Make.com scenario, no technical knowledge required.

Prerequisites Before You Start the Integration

Before building your scenario, make sure you have the following ready:

  • An active Make.com account (the free plan works for basic setups)
  • A Facebook Business account with at least one active Lead Ad form
  • An Odoo instance with the CRM module installed and active
  • Admin access to both your Facebook page and Odoo CRM
  • A Make.com connection to both Facebook Lead Ads and Odoo

Having these in place ensures the integration runs smoothly from day one without hitting permission errors mid-setup.

Step-by-Step: Setting Up the Integration on Make.com

Step 1 - Connect Facebook Lead Ads to Make.com

Log in to your Make.com account and create a new scenario. Search for the Facebook Lead Ads module and select the “Watch New Leads” trigger. This tells Make.com to monitor your selected Facebook page and ad form for any new lead submissions at regular intervals.

When prompted, authorize Make.com to access your Facebook account. Then select the specific page and lead form you want to watch. This is the foundation of your sync Facebook leads with Odoo workflow.

this image show Connect Odoo and Facebook Lead Ads integrations

Step 2 - Map Lead Fields and Create the Odoo CRM Lead

Once the trigger is set, add a second module by searching for Odoo and selecting the “Create a Lead” action. Connect your Odoo account by entering your Odoo URL and API credentials.

Now comes the important part: field mapping. Make.com will display all available fields from the Facebook lead form submission, and you need to match them to the correct fields in Odoo CRM. Common mappings include:

  • Full Name to Contact Name
  • Email to Email Address
  • Phone to Phone Number
  • Ad name or campaign to Lead Source

This step ensures every piece of lead data lands in exactly the right place inside your Odoo CRM pipeline.

Step 3 - Test and Activate Your Scenario

Before going live, always run a test. Make.com has a built-in “Run Once” feature that processes one sample lead so you can verify everything maps correctly. Check your Odoo CRM to confirm the test lead appeared with all the right details.

Once confirmed, switch your scenario to active and set the polling interval, typically every 15 minutes for most plans. Your no-code CRM integration is now live and running automatically in the background.

How Lead Data Flows from Meta to Odoo CRM

Here is what happens behind the scenes once your scenario is active. A prospect sees your ad on Facebook or Instagram and fills out the instant lead form. Meta captures the data and stores it in your Facebook Lead Ads account.

Make.com checks for new leads at your defined interval. When it detects a new submission, it retrieves the full lead details using the “Get Lead Details” action. It then creates a new record in Odoo CRM using the mapped fields. Your sales team sees the lead appear in the CRM pipeline, ready for follow-up.

The entire lead generation automation runs without any human involvement, giving your team a real head start on follow-up speed.

Benefits of Automating Meta Lead Sync with Odoo

Creating this integration provides tangible benefits to your sales process:

  • Leads are immediately entered into your CRM as soon as they are submitted via the form.
  • Sales teams can chase after faster, which enhances conversion rates.
  • No chance of leads being lost when exporting to ad manager.
  • Integrated Lead source tracking in Odoo CRM for enhanced reports.
  • The workflow grows in proportion to your advertising budget without the extra grunt.
  • Make.com transfers data even during non-working hours

This sort of automated CRM workflow is a game-changer for teams planning on operating more than one campaign on both Facebook and Instagram.

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