Odoo CRM comes with strong reporting features to enable you to better understand your sales performance and activities. Having these reports set up is a simple process if you do the following.

Step 1: Getting to the Reporting Section

First, log in to your Odoo CRM dashboard. On the navigation bar, you will have a “Reports” or “Sales Dashboard” option, depending on the version you are using. Here, you can select pre-built templates or design custom reports according to your objectives.

odoo crm

Step 2: Selecting Your Report Type

Sales Reports – Analyze total sales, customer acquisition trends, or performance by product/service.
Pipeline Reports – Track the developments of deals throughout every step in your sales funnel.
Activity Reports – See how effective sales activities such as calls, meetings, and emails are.
Odoo CRM also accommodates sophisticated breakdowns of data by time frames, sales teams, areas, and others.

Step 3: Tailoring Reports to Your Requirements

Customizing CRM reports is one of Odoo’s most powerful features. Here’s how you can do it:
Choose Filters – Apply dynamic filtering to add the most pertinent data to your objectives (e.g., filter by region or salesperson).
Group by Criteria – Segment your data in terms of significant categories, like deal size, type, or probability of winning.
Add Comparisons – Monitor your performance by comparing numbers between months or quarters to find trends.

Step 4: Visualizing Data

Odoo CRM allows you to display data in charts, graphs, or in-depth tables:
Pipeline Charts – Ideal for monitoring deals through stages in your sales pipeline.
Bar Graphs – Contrast sales performance of various teams or regions.
Pie Charts – View revenue distribution by product category or customer.

odoo crm dashboards

Step 5: Exporting and Sharing Reports

After you’ve customized your report, you can export it in different formats (Excel, PDF, etc.) to share with stakeholders. Want to keep your team in the loop? Schedule reports to automatically send via email on a regular basis.

Step 6: Reporting Integration Across Modules

If you’re using Odoo’s broader ERP system, connect your reports to other modules like Accounting or Inventory for a more comprehensive analysis.

Best Practices in Using Odoo CRM Reports

1. Sync Reports with Business Objectives
2. Plan Regular Reviews
3. Consolidate Reports for Comprehensive Insights
4. Utilize Real-Time Data
5. Train Your Team

Revolutionize Your Business with Odoo CRM Reports

Reports are not figures on paper; they are the guide to your business’s success. With Odoo CRM, sales managers and small businesses can turn raw data into meaningful insights, leading to wiser decisions and growth.
From creating reports to using them to your advantage, the potential with Odoo CRM is limitless. But getting started can be a little daunting. That’s where we step in.
Sign up for a free consultation or demo today and see how Odoo CRM reporting can help drive your business potential to new heights. We’ll demonstrate how you can leverage the full capabilities of tailored analytics to better track sales, team performance, and revenue forecasting.